One hour of downtime can cost far more than lost revenue. It includes productivity loss, contractual exposure, regulatory risk under GDPR and NIS2, insurance implications and leadership accountability. For many mid-sized organisations, the cost of downtime can reach tens of thousands per hour. The real risk is not the outage itself, but whether you can prove you are able to recover quickly and responsibly.
In today’s European business landscape, data is one of the most critical assets an organization has. Many companies maintain backups, but too often, backups are assumed to work rather than proven to be effective. Effectiveness means more than storing copies of data, it requires confidence that data can be restored when needed, in compliance with regulations, and within acceptable operational limits.
With increasing regulatory demands under GDPR, NIS2, and ISO 27001, organizations must demonstrate that backup and recovery processes are not just present, but measurable, verifiable, and reliable. Without this assurance, organizations risk not only operational disruption but also reputational damage and unplanned costs.